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["Video Title","Video Series Name","Video Series Number","Academic Name","Academic Affiliation","Company Name","Geographical Region of Participant.",null,"Publisher","Place of Publication","Publication year","Primary SRM Method","Video type","Video Duration","ISBN","URL","Exclusive/Non-exclusive status","Video stream"]
["An Introduction to the Marketing Research Process: Defining a Problem","An Introduction to Marketing Research","1","Ben Siu","University of Plymouth","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Research design","Tutorial            ","00:21:13","9781529724745","https://methods.sagepub.com/video/an-introduction-to-the-marketing-research-process-defining-a-problem","Yes","Original Production"]
["An Introduction to Research Design for Marketing","An Introduction to Marketing Research","2","Ben Siu","University of Plymouth","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Research design","Tutorial            ","00:14:49","9781529724851","https://methods.sagepub.com/video/an-introduction-to-research-design-for-marketing","Yes","Original Production"]
["An Introduction to Sampling for Marketing Research","An Introduction to Marketing Research","3","Ben Siu","University of Plymouth","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Sampling","Tutorial            ","00:20:16","9781529724844","https://methods.sagepub.com/video/an-introduction-to-sampling-for-marketing-research","Yes","Original Production"]
["An Introduction to Quantitative Marketing Research","An Introduction to Marketing Research","4","Ben Siu","University of Plymouth","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Quantitative data collection","Tutorial            ","00:21:37","9781529724837","https://methods.sagepub.com/video/an-introduction-to-quantitative-marketing-research","Yes","Original Production"]
["An Introduction to Qualitative Marketing Research","An Introduction to Marketing Research","5","Ben Siu","University of Plymouth","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Qualitative data collection","Tutorial            ","00:23:00","9781529724820","https://methods.sagepub.com/video/an-introduction-to-qualitative-marketing-research","Yes","Original Production"]
["A Beginner's Guide to Qualtrics","An Introduction to Marketing Research","6","Ben Siu","University of Plymouth","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Survey research","Tutorial            ","00:11:29","9781529724813","https://methods.sagepub.com/video/a-beginners-guide-to-qualtrics","Yes","Original Production"]
["Accessing the Field","","","Uwe Flick","Free University of Berlin","Rowohlt Verlag","Germany","EMEA","SAGE Publications Ltd.","United Kingdom ","2018","Recruiting participants","Tutorial            ","00:01:38","9781529716153","https://methods.sagepub.com/video/accessing-the-field","Yes","Existing asset"]
["Analysis Through Coding","","","Uwe Flick","Free University of Berlin","Rowohlt Verlag","Germany","EMEA","SAGE Publications Ltd.","United Kingdom ","2018","Coding","Tutorial            ","00:01:36","9781529716276","https://methods.sagepub.com/video/analysis-through-coding","Yes","Existing asset"]
["Assessing Research Quality and Credibility","","","Uwe Flick","Free University of Berlin","Rowohlt Verlag","Germany","EMEA","SAGE Publications Ltd.","United Kingdom ","2018","Credibility","Tutorial            ","00:01:22","9781529716245","https://methods.sagepub.com/video/assessing-research-quality-and-credibility","Yes","Existing asset"]
["Developing a Research Question","","","Uwe Flick","Free University of Berlin","Rowohlt Verlag","Germany","EMEA","SAGE Publications Ltd.","United Kingdom ","2018","Research questions","Tutorial            ","00:01:22","9781529716511","https://methods.sagepub.com/video/developing-a-research-question","Yes","Existing asset"]
["Planning the Research Process","","","Uwe Flick","Free University of Berlin","Rowohlt Verlag","Germany","EMEA","SAGE Publications Ltd.","United Kingdom ","2018","Planning research","Tutorial            ","00:01:18","9781529716160","https://methods.sagepub.com/video/planning-the-research-process","Yes","Existing asset"]
["What is Episodic Interviewing?","","","Uwe Flick","Free University of Berlin","Rowohlt Verlag","Germany","EMEA","SAGE Publications Ltd.","United Kingdom ","2018","Qualitative interviewing","Tutorial            ","00:00:43","9781529716535","https://methods.sagepub.com/video/what-is-episodic-interviewing","Yes","Existing asset"]
["What is Grounded Theory?","","","Uwe Flick","Free University of Berlin","Rowohlt Verlag","Germany","EMEA","SAGE Publications Ltd.","United Kingdom ","2018","Grounded theory","Tutorial            ","00:01:30","9781529716283","https://methods.sagepub.com/video/what-is-grounded-theory","Yes","Existing asset"]
["What is Methodological Triangulation?","","","Uwe Flick","Free University of Berlin","Rowohlt Verlag","Germany","EMEA","SAGE Publications Ltd.","United Kingdom ","2018","Triangulation","Tutorial            ","00:00:55","9781529716528","https://methods.sagepub.com/video/what-is-methodological-triangulation","Yes","Existing asset"]
["What is Qualitative Research?","","","Uwe Flick","Free University of Berlin","Rowohlt Verlag","Germany","EMEA","SAGE Publications Ltd.","United Kingdom ","2018","Qualitative measures","Tutorial            ","00:01:10","9781529716122","https://methods.sagepub.com/video/what-is-qualitative-research","Yes","Existing asset"]
["What is Research Design?","","","Uwe Flick","Free University of Berlin","Rowohlt Verlag","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2018","Research design","Tutorial            ","00:01:15","9781529716139","https://methods.sagepub.com/video/what-is-research-design","Yes","Existing asset"]
["What is Sampling?","","","Uwe Flick","Free University of Berlin","Rowohlt Verlag","Germany","EMEA","SAGE Publications Ltd.","United Kingdom ","2018","Sampling","Tutorial            ","00:01:17","9781529714296","https://methods.sagepub.com/video/what-is-sampling","Yes","Existing asset"]
["Writing up Qualitative Research","","","Uwe Flick","Free University of Berlin","Rowohlt Verlag","Germany","EMEA","SAGE Publications Ltd.","United Kingdom ","2018","Writing research","Tutorial            ","00:01:21","9781529714289","https://methods.sagepub.com/video/writing-up-qualitative-research","Yes","Existing asset"]
["AI & Marketing: Understanding Humans Better","","","Stuart Sherman","","Scaled Insights (IMC)","Canada","USA","SAGE Publications Ltd.","United Kingdom ","2020","Artificial intelligence","Key Note            ","00:34:59","9781529725872","https://methods.sagepub.com/video/ai-and-marketing-understanding-humans-better","Yes","Original Production"]
["An Experiential Class Project to Show the Market Research Process","","","Qin Sun","California State University, Northridge","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Research design","Video Case          ","00:26:08","9781529727937","https://methods.sagepub.com/video/an-experiential-class-project-to-show-the-market-research-process","Yes","Original Production"]
["An Introduction to Agent-Based Modeling & Computational Methods","","","Roland Rust","University of Maryland","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Agent-based simulation","Tutorial            ","00:10:45","9781529717969","https://methods.sagepub.com/video/an-introduction-to-agent-based-modeling-and-computational-methods","Yes","Original Production"]
["An Introduction to Agent-Based Modeling for Consumer Behavior","","","William Rand","North Carolina State University","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Agent-based simulation","Tutorial            ","00:11:24","9781529714272","https://methods.sagepub.com/video/an-introduction-to-agent-based-modeling-for-consumer-behavior","Yes","Original Production"]
["An Introduction to Content Analysis on Qualitative Data",null,null,"Qin Sun","California State University, Northridge",null,"United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Content analysis","Tutorial            ","00:16:10","9781529727944","https://methods.sagepub.com/video/an-introduction-to-content-analysis-on-qualitative-data","Yes","Original Production"]
["An Introduction to Correspondence Analysis in Market Research","","","Brooke Reavey","Dominican University","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Correspondence analysis","Tutorial            ","00:05:16","9781529731071","https://methods.sagepub.com/video/an-introduction-to-correspondence-analysis-in-market-research","Yes","Original Production"]
["An Introduction to Depth Interviews for Consumer Behavior","","","Jill Mosteller","University of Tampa","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","In-depth interviews","Tutorial            ","00:08:50","9781529731026","https://methods.sagepub.com/video/an-introduction-to-depth-interviews-for-consumer-behavior","Yes","Original Production"]
["An Introduction to Design-Based Research","","","Michel van der Borgh","Copenhagen Business School","","Denmark","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Design-based research","Tutorial            ","00:07:29","9781529718003","https://methods.sagepub.com/video/an-introduction-to-design-based-research","Yes","Original Production"]
["An Introduction to Errors in Sampling","","","Chiranjeev Kohli","California State University Fullerton","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Sampling error","Tutorial            ","00:10:46","9781529727159","https://methods.sagepub.com/video/an-introduction-to-errors-in-sampling","Yes","Original Production"]
["An Introduction to Experiments in Consumer Behavior","","","Elizabeth Miller","Univeristy of Massachusetts (Amherst)","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Experimental design","Tutorial            ","00:08:52","9781529720167","https://methods.sagepub.com/video/an-introduction-to-experiments-in-consumer-behavior","Yes","Original Production"]
["An Introduction to Literature Reviews & Empirical Generalizations in Marketing Using Online Content","","","Charles Cui","University of Northumbria","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Survey research","Tutorial            ","00:12:06","9781529714265","https://methods.sagepub.com/video/demystifying-survey-methods-for-market-research","Yes","Original Production"]
["An Introduction to Literature Reviews & Empirical Generalizations in Marketing Using Online Content","","","Ana Babic-Rosario","University of Denver","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Literature review","Tutorial            ","00:07:53","9781529716290","https://methods.sagepub.com/video/intro-to-literature-reviews-and-empirical-generalizations-in-marketing","Yes","Original Production"]
["An Introduction to MANOVA & MANCOVA for Marketing Research","","","Saurabh Bhattacharya","Newcastle University","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Multiple analysis of variance","Tutorial            ","00:10:29","9781529731040","https://methods.sagepub.com/video/an-introduction-to-manova-and-mancova-for-marketing-research","Yes","Original Production"]
["An Introduction to Planning a Marketing Research Project","","","Vincent Mak","University of Cambridge","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Research design","Tutorial            ","00:20:37","9781529722994","https://methods.sagepub.com/video/an-introduction-to-planning-a-marketing-research-project","Yes","Original Production"]
["An Introduction to Research Designs for Studying Sponsorship","","","Bettina Cornwell","University of Oregon","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Research design","Video Case          ","00:09:14","9781529731101","https://methods.sagepub.com/video/an-introduction-to-research-designs-for-studying-sponsorship","Yes","Original Production"]
["An Introduction to Scale Development & Validity for Consumer Psychology","","","Shayan Shaikh","University of Warwick","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Research design","Tutorial            ","00:14:15","9781529734119","https://methods.sagepub.com/video/an-introduction-to-scale-development-and-validity-for-consumer-psychology","Yes","Original Production"]
["An Introduction to Survey Methods for Market Research","","","Yangyang Jiang","The University of Nottingham Ningbo China","","China","APAC","SAGE Publications Ltd.","United Kingdom ","2020","Survey research","Tutorial            ","00:14:27","9781529731132","https://methods.sagepub.com/video/an-introduction-to-survey-methods-for-market-research","Yes","Original Production"]
["An Introduction to Using Games as a Market Research Technique","","","Atul Parvatiyar","Texas Tech University","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Innovative methods","Tutorial            ","00:07:59","9781529717983","https://methods.sagepub.com/video/an-introduction-to-using-games-as-a-market-research-technique","Yes","Original Production"]
["An Introduction to Vulnerability & Consumer Research with Social Impact","","","Emma Banister, Maria Piacentini, Kathy Hamilton","University of Manchester, University of Lancaster, Strathclyde University","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Vulnerable groups","Tutorial            ","00:24:09","9781529722925","https://methods.sagepub.com/video/an-introduction-to-vulnerability-and-consumer-research-with-social-impact","Yes","Original Production"]
["Analyzing Data With Two or More Independent Variables","","","Roger Watt, Elizabeth Collins","University of Stirling, University of Stirling","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2019","Data analysis skills","Tutorial            ","00:01:28","9781529718737","https://methods.sagepub.com/video/analyzing-data-with-two-or-more-independent-variables","Yes","Existing asset"]
["Covariations","","","Roger Watt, Elizabeth Collins","University of Stirling, University of Stirling","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2019","Covariance","Tutorial            ","00:03:03","9781529718744","https://methods.sagepub.com/video/covariations","Yes","Existing asset"]
["Finishing With One Bigger Picture","","","Roger Watt, Elizabeth Collins","University of Stirling, University of Stirling","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2019","Presenting research","Tutorial            ","00:02:30","9781529718720","https://methods.sagepub.com/video/finishing-with-one-bigger-picture","Yes","Existing asset"]
["Hypothesis with More Than One Independent Variable","","","Roger Watt, Elizabeth Collins","University of Stirling, University of Stirling","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2019","Independent variables","Tutorial            ","00:01:45","9781529718751","https://methods.sagepub.com/video/hypothesis-with-more-than-one-independent-variable","Yes","Existing asset"]
["Measurements and Uncertainty","","","Roger Watt, Elizabeth Collins","University of Stirling, University of Stirling","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2019","Measurement","Tutorial            ","00:01:51","9781529718775","https://methods.sagepub.com/video/measurements-and-uncertainty","Yes","Existing asset"]
["Null Hypothesis Testing","","","Roger Watt, Elizabeth Collins","University of Stirling, University of Stirling","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2019","Null hypothesis","Tutorial            ","00:04:15","9781529718805","https://methods.sagepub.com/video/null-hypothesis-testing","Yes","Existing asset"]
["Relationships Between Variables","","","Roger Watt, Elizabeth Collins","University of Stirling, University of Stirling","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2019","Types of variable","Tutorial            ","00:03:05","9781529718829","https://methods.sagepub.com/video/relationships-between-variables","Yes","Existing asset"]
["Research Design","","","Roger Watt, Elizabeth Collins","University of Stirling, University of Stirling","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2019","Research design","Tutorial            ","00:02:10","9781529718782","https://methods.sagepub.com/video/research-design","Yes","Existing asset"]
["Sampling and Uncertainty","","","Roger Watt, Elizabeth Collins","University of Stirling, University of Stirling","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2019","Sampling","Tutorial            ","00:01:40","9781529718768","https://methods.sagepub.com/video/sampling-and-uncertainty","Yes","Existing asset"]
["Statistical Tests for One Independent Variable","","","Roger Watt, Elizabeth Collins","University of Stirling, University of Stirling","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2019","Statistical tests","Tutorial            ","00:02:06","9781529718799","https://methods.sagepub.com/video/statistical-tests-for-one-independent-variable","Yes","Existing asset"]
["The Four Big Pictures","","","Roger Watt, Elizabeth Collins","University of Stirling, University of Stirling","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2019","Researcher development","Tutorial            ","00:01:57","9781529718843","https://methods.sagepub.com/video/the-four-big-pictures","Yes","Existing asset"]
["The Research Cycle","","","Roger Watt, Elizabeth Collins","University of Stirling, University of Stirling","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2019","Research design","Tutorial            ","00:01:36","9781529718867","https://methods.sagepub.com/video/the-research-cycle","Yes","Existing asset"]
["Uncertainty","","","Roger Watt, Elizabeth Collins","University of Stirling, University of Stirling","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2019","Sampling","Tutorial            ","00:03:22","9781529718812","https://methods.sagepub.com/video/uncertainty-wc","Yes","Existing asset"]
["What Are Variables?","","","Roger Watt, Elizabeth Collins","University of Stirling, University of Stirling","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2019","Types of variable","Tutorial            ","00:02:22","9781529718836","https://methods.sagepub.com/video/what-are-variables","Yes","Existing asset"]
["Which Model is Best? The Future of Inferential Statistics","","","Roger Watt, Elizabeth Collins","University of Stirling, University of Stirling","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2019","Statistical modelling","Tutorial            ","00:02:19","9781529718713","https://methods.sagepub.com/video/which-model-is-best-the-future-of-inferential-statistics","Yes","Existing asset"]
["Why Do We Need Statistics?","","","Roger Watt, Elizabeth Collins","University of Stirling, University of Stirling","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2019","Data analysis skills","Tutorial            ","00:01:10","9781529718850","https://methods.sagepub.com/video/why-do-we-need-statistics","Yes","Existing asset"]
["Introduction to Customer Analytics: Course Introduction and Overview","Customer Analytics","1","Peter Fader","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2015","Data analysis skills","Tutorial            ","00:01:47","9781529728996","https://methods.sagepub.com/video/introduction-to-customer-analytics-course-introduction-and-overview","No","Licensed"]
["Descriptive Analytics: What is Descriptive Analytics?","Customer Analytics","2","Raghu Iyengar","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Quantitative data analysis","Tutorial            ","00:07:17","9781529729009","https://methods.sagepub.com/video/descriptive-analytics-what-is-descriptive-analytics","No","Licensed"]
["Descriptive Analytics: Descriptive Data Collection: Survey Overview","Customer Analytics","3","Raghu Iyengar","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Data collection","Tutorial            ","00:16:31","9781529729016","https://methods.sagepub.com/video/descriptive-analytics-descriptive-data-collection-survey-overview","No","Licensed"]
["Descriptive Analytics: Descriptive Data Collection: Net Promoter Score and Self-Reports","Customer Analytics","4","Raghu Iyengar","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Data collection","Tutorial            ","00:11:33","9781529729023","https://methods.sagepub.com/video/descriptive-analytics-descriptive-data-collection-net-promoter-score","No","Licensed"]
["Descriptive Analytics: Descriptive Data Collection: Survey Design","Customer Analytics","5","Raghu Iyengar","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Survey research","Tutorial            ","00:16:13","9781529729030","https://methods.sagepub.com/video/descriptive-analytics-descriptive-data-collection-survey-design","No","Licensed"]
["Descriptive Analytics: Passive Data Collection","Customer Analytics","6","Raghu Iyengar","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Data collection","Tutorial            ","00:05:07","9781529729047","https://methods.sagepub.com/video/descriptive-analytics-passive-data-collection","No","Licensed"]
["Descriptive Analytics: Media Planning","Customer Analytics","7","Raghu Iyengar","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2018","Data collection","Tutorial            ","00:09:17","9781529729054","https://methods.sagepub.com/video/descriptive-analytics-media-planning","No","Licensed"]
["Descriptive Analytics: Causal Data Collection and Summary","Customer Analytics","8","Raghu Iyengar","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Data collection","Tutorial            ","00:08:18","9781529729092","https://methods.sagepub.com/video/descriptive-analytics-causal-data-collection-and-summary","No","Licensed"]
["Predictive Analytics: Introduction to Predictive Analytics","Customer Analytics","9","Peter Fader","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Data analysis skills","Tutorial            ","00:02:19","9781529729108","https://methods.sagepub.com/video/predictive-analytics-introduction-to-predictive-analytics","No","Licensed"]
["Predictive Analytics: Asking Predictive Questions","Customer Analytics","10","Peter Fader","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Research design","Tutorial            ","00:03:52","9781529729115","https://methods.sagepub.com/video/predictive-analytics-asking-predictive-questions","No","Licensed"]
["Predictive Analytics: Regression Analysis, Part 1: The Demand Curve","Customer Analytics","11","Raghu Iyengar","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Regression analysis","Tutorial            ","00:05:17","9781529729122","https://methods.sagepub.com/video/predictive-analytics-regression-analysis-part-1-the-demand-curve","No","Licensed"]
["Predictive Analytics: Regression Analysis, Part 2: Making Predictions","Customer Analytics","12","Raghu Iyengar","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Regression analysis","Tutorial            ","00:05:06","9781529729139","https://methods.sagepub.com/video/predictive-analytics-regression-analysis-part-2-making-predictions","No","Licensed"]
["Predictive Analytics: Beyond Period 2","Customer Analytics","13","Peter Fader","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Prediction","Tutorial            ","00:10:10","9781529729146","https://methods.sagepub.com/video/predictive-analytics-beyond-period-2","No","Licensed"]
["Predictive Analytics: Making Predictions Using a Data Set","Customer Analytics","14","Peter Fader","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Prediction","Tutorial            ","00:08:54","9781529729153","https://methods.sagepub.com/video/predictive-analytics-making-predictions-using-a-data-set","No","Licensed"]
["Predictive Analytics: Data Set Predictions: Mary, Sharmila, or Chris?","Customer Analytics","15","Peter Fader","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Prediction","Tutorial            ","00:10:23","9781529729160","https://methods.sagepub.com/video/predictive-analytics-data-set-predictions-mary-sharmila-or-chris","No","Licensed"]
["Predictive Analytics: Probability Models","Customer Analytics","16","Peter Fader","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Prediction","Tutorial            ","00:10:38","9781529729177","https://methods.sagepub.com/video/predictive-analytics-probability-models","No","Licensed"]
["Predictive Analytics: Implementation of the Model","Customer Analytics","17","Peter Fader","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Prediction","Tutorial            ","00:16:42","9781529729184","https://methods.sagepub.com/video/predictive-analytics-implementation-of-the-model","No","Licensed"]
["Predictive Analytics: Results and Predictions","Customer Analytics","18","Peter Fader","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Prediction","Tutorial            ","00:05:20","9781529729191","https://methods.sagepub.com/video/predictive-analytics-results-and-predictions","No","Licensed"]
["Prescriptive Analytics: Introduction","Customer Analytics","19","Ron Berman","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Data analysis skills","Tutorial            ","00:00:37","9781529729207","https://methods.sagepub.com/video/prescriptive-analytics-introduction","No","Licensed"]
["Prescriptive Analytics: What is Prescriptive Analytics?","Customer Analytics","20","Ron Berman","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Prediction","Tutorial            ","00:04:55","9781529729214","https://methods.sagepub.com/video/prescriptive-analytics-what-is-prescriptive-analytics","No","Licensed"]
["Prescriptive Analytics: Using the Data to Maximise Revenue","Customer Analytics","21","Ron Berman","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Prediction","Tutorial            ","00:06:09","9781529729221","https://methods.sagepub.com/video/prescriptive-analytics-using-the-data-to-maximise-revenue","No","Licensed"]
["Prescriptive Analytics: Parameters of the Model","Customer Analytics","22","Ron Berman","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Prediction","Tutorial            ","00:10:02","9781529729238","https://methods.sagepub.com/video/prescriptive-analytics-parameters-of-the-model","No","Licensed"]
["Prescriptive Analytics: Market Structure","Customer Analytics","23","Ron Berman","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Predictor variables","Tutorial            ","00:09:52","9781529729245","https://methods.sagepub.com/video/prescriptive-analytics-market-structure","No","Licensed"]
["Prescriptive Analytics: Competition and Online Advertising Models","Customer Analytics","24","Ron Berman","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Prediction","Tutorial            ","00:05:38","9781529729252","https://methods.sagepub.com/video/prescriptive-analytics-competition-and-online-advertising-models","No","Licensed"]
["Prescriptive Analytics: Conclusion(s)","Customer Analytics","25","Ron Berman","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Prediction","Tutorial            ","00:05:12","9781529729269","https://methods.sagepub.com/video/prescriptive-analytics-conclusions","No","Licensed"]
["Application/Case Studies: Introduction to Application to Analytics","Customer Analytics","26","Eric Bradlow","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Statistical modelling","Tutorial            ","00:04:04","9781529729276","https://methods.sagepub.com/video/applicationcase-studies-introduction-to-application-to-analytics","No","Licensed"]
["Application/Case Studies: The Future of Marketing is Business Analytics","Customer Analytics","27","Eric Bradlow","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Prediction","Tutorial            ","00:07:41","9781529729283","https://methods.sagepub.com/video/applicationcase-studies-the-future-of-marketing-is-business-analytics","No","Licensed"]
["Application/Case Studies: The Golden Age of Marketing","Customer Analytics","28","Eric Bradlow","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Marketing research","Tutorial            ","00:16:25","9781529729290","https://methods.sagepub.com/video/applicationcase-studies-the-golden-age-of-marketing","No","Licensed"]
["Application/Case Studies: Applications: ROI","Customer Analytics","29","Eric Bradlow","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Quantitative data analysis","Tutorial            ","00:11:49","9781529729306","https://methods.sagepub.com/video/applicationcase-studies-applications-roi","No","Licensed"]
["Application/Case Studies: Radically New Datasets in Marketing","Customer Analytics","30","Eric Bradlow","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Data collection","Tutorial            ","00:07:48","9781529729313","https://methods.sagepub.com/video/applicationcase-studies-radically-new-datasets-in-marketing","No","Licensed"]
["Application/Case Studies: The Perils of Efficiency","Customer Analytics","31","Eric Bradlow","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Data analysis skills","Tutorial            ","00:13:36","9781529729320","https://methods.sagepub.com/video/applicationcase-studies-the-perils-of-efficiency","No","Licensed"]
["Application/Case Studies: Analytics Applied: Kohl's, NetFlix, AmEx and More","Customer Analytics","32","Eric Bradlow","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Data collection","Tutorial            ","00:18:23","9781529729337","https://methods.sagepub.com/video/applicationcase-studies-analytics-applied-kohls-netflix-amex-and-more","No","Licensed"]
["Application/Case Studies: Conclusion","Customer Analytics","33","Eric Bradlow","Wharton, University of Pennsylvania","","United States","USA","Wharton","United States ","2016","Prediction","Tutorial            ","00:05:13","9781529729344","https://methods.sagepub.com/video/applicationcase-studies-conclusion","No","Licensed"]
["Randomness and Probability: An Introduction","Managing Uncertainty in Marketing Analytics","1","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Probability","Tutorial            ","00:13:50","9781529733617","https://methods.sagepub.com/video/randomness-and-probability-an-introduction","Yes","Licensed"]
["Randomness and Probability: Applications of Randomness & Probability","Managing Uncertainty in Marketing Analytics","2","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United Kingdom ","2017","Probability","Tutorial            ","00:12:15","9781529734126","https://methods.sagepub.com/video/randomness-and-probability-applications-of-randomness-and-probability","Yes","Licensed"]
["Randomness and Probability: Assessing the Value of Information","Managing Uncertainty in Marketing Analytics","3","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Probability","Tutorial            ","00:14:23","9781529733600","https://methods.sagepub.com/video/randomness-and-probability-assessing-the-value-of-information","Yes","Licensed"]
["Conducting Monte Carlo Simulations in Excel: Randomness & Probability Excel Demonstration","Managing Uncertainty in Marketing Analytics","4","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Monte Carlo methods","Tutorial            ","00:33:08","9781529733594","https://methods.sagepub.com/video/conducting-monte-carlo-simulations-in-excel-randomness-and-probability","Yes","Licensed"]
["Using Probability Distributions to Model Uncertainty: A General Decision Making Framework","Managing Uncertainty in Marketing Analytics","5","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Probability distribution","Tutorial            ","00:13:19","9781529733587","https://methods.sagepub.com/video/using-probability-distributions-to-model-uncertainty-decision-making-framework","Yes","Licensed"]
["Using Probability Distributions to Model Uncertainty: Properties of Random Variables","Managing Uncertainty in Marketing Analytics","6","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Probability distribution","Tutorial            ","00:08:56","9781529733556","https://methods.sagepub.com/video/using-probability-distributions-to-model-uncertainty-random-variables","Yes","Licensed"]
["Using Probability Distributions to Model Uncertainty: Steps in Using Probability Functions","Managing Uncertainty in Marketing Analytics","7","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Probability distribution","Tutorial            ","00:10:57","9781529733549","https://methods.sagepub.com/video/using-probability-distributions-steps-in-using-probability-functions","Yes","Licensed"]
["Using Probability Distributions to Model Uncertainty: Normal Distribution & Other Probability Models","Managing Uncertainty in Marketing Analytics","8","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Probability distribution","Tutorial            ","00:10:50","9781529733532","https://methods.sagepub.com/video/using-probability-distributions-normal-distribution-and-other-models","Yes","Licensed"]
["Using Probability Distributions to Model Uncertainty: Warnings in Modeling Uncertainty","Managing Uncertainty in Marketing Analytics","9","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Probability distribution","Tutorial            ","00:06:35","9781529733525","https://methods.sagepub.com/video/using-probability-distributions-warnings-in-modeling-uncertainty","Yes","Licensed"]
["Application: Designing Extended Service Warranty Plans: Product Protection Plans","Managing Uncertainty in Marketing Analytics","10","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Predictor variables","Tutorial            ","00:09:28","9781529733518","https://methods.sagepub.com/video/application-designing-extended-service-warranty-plans-product-protection","Yes","Licensed"]
["Application: Designing Extended Service Warranty Plans: Company Constraints & Decisions","Managing Uncertainty in Marketing Analytics","11","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Probability distribution","Tutorial            ","00:06:51","9781529733501","https://methods.sagepub.com/video/application-extended-service-warranty-plans-company-constraints-and-decisions","Yes","Licensed"]
["Application: Designing Extended Service Warranty Plans: Questions to Investigate","Managing Uncertainty in Marketing Analytics","12","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Marketing research","Tutorial            ","00:07:50","9781529733495","https://methods.sagepub.com/video/application-extended-service-warranty-plans-questions-to-investigate","Yes","Licensed"]
["Application: Designing Extended Service Warranty Plans: Extended Service Warranty Excel Exercise","Managing Uncertainty in Marketing Analytics","13","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Probability","Tutorial            ","00:34:10","9781529733488","https://methods.sagepub.com/video/application-extended-service-warranty-excel-exercise","Yes","Licensed"]
["Applied Qualitative Marketing Research - Introduction: Part 1","Applied Qualitative Marketing Research","1","Keith Perks","University of Brighton","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Research design","Tutorial            ","00:08:52","9781529730586","https://methods.sagepub.com/video/applied-qualitative-marketing-research-introduction-part-1","Yes","Original Production"]
["Applied Qualitative Marketing Research - Introduction: Part 2","Applied Qualitative Marketing Research","2","Keith Perks","University of Brighton","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Literature review","Tutorial            ","00:10:25","9781529730593","https://methods.sagepub.com/video/applied-qualitative-marketing-research-introduction-part-2","Yes","Original Production"]
["Applied Qualitative Marketing Research: Uses of Literature","Applied Qualitative Marketing Research","3","Keith Perks","University of Brighton","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Literature review","Tutorial            ","00:16:48","9781529730609","https://methods.sagepub.com/video/applied-qualitative-marketing-research-uses-of-literature","Yes","Original Production"]
["Applied Qualitative Marketing Research - Methodology and Method: Part 1","Applied Qualitative Marketing Research","4","Keith Perks","University of Brighton","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Methodology","Tutorial            ","00:22:28","9781529730616","https://methods.sagepub.com/video/applied-qualitative-marketing-research-methodology-and-method-part-1","Yes","Original Production"]
["Applied Qualitative Marketing Research - Methodology and Method: Part 2","Applied Qualitative Marketing Research","5","Keith Perks","University of Brighton","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Methodology","Tutorial            ","00:10:59","9781529730623","https://methods.sagepub.com/video/applied-qualitative-marketing-research-methodology-and-method-part-1","Yes","Original Production"]
["Applied Qualitative Marketing Research - Sampling, Questionnaire Design and Data Collection: Part 1","Applied Qualitative Marketing Research","6","Keith Perks","University of Brighton","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Sampling","Tutorial            ","00:16:29","9781529730630","https://methods.sagepub.com/video/applied-qualitative-marketing-research-sampling-questionnaire-design-part-1","Yes","Original Production"]
["Applied Qualitative Marketing Research - Sampling, Questionnaire Design and Data Collection: Part 2","Applied Qualitative Marketing Research","7","Keith Perks","University of Brighton","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Qualitative data collection","Tutorial            ","00:16:14","9781529730883","https://methods.sagepub.com/video/applied-qualitative-marketing-research-sampling-questionnaire-design-part-2","Yes","Original Production"]
["Applied Qualitative Marketing Research - Data Analysis and Data Display: Part 1","Applied Qualitative Marketing Research","8","Keith Perks","University of Brighton","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Qualitative data analysis","Tutorial            ","00:17:26","9781529730647","https://methods.sagepub.com/video/applied-qualitative-marketing-research-data-analysis-data-display-part-1","Yes","Original Production"]
["Applied Qualitative Marketing Research - Data Analysis and Data Display: Part 2","Applied Qualitative Marketing Research","9","Keith Perks","University of Brighton","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Coding","Tutorial            ","00:17:10","9781529730654","https://methods.sagepub.com/video/applied-qualitative-marketing-research-data-analysis-data-display-part-2","Yes","Original Production"]
["Artificial Intelligence for Marketing: Getting Started","","","Jim Sterne","Digital Analytics Association","American Marketing Association","United States","USA","American Marketing Association","United States ","2017","Artificial intelligence","Lecture             ","00:57:42","9781529713374","https://methods.sagepub.com/video/artificial-intelligence-for-marketing-getting-started","Yes","Licensed"]
["Back to Basics with Qualitative Research: Made You Think!","Made You Think!","","Rebecca Ironside","","Made You Think! ","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Qualitative data collection","In Practice         ","00:10:35","9781529719000","https://methods.sagepub.com/video/back-to-basics-with-qualitative-research-made-you-think","Yes","Original Production"]
["Online Communities for Market Research: Made You Think!","Made You Think!","","Rebecca Ironside","","Made You Think!","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Qualitative data collection","In Practice         ","00:06:57","9781529719062","https://methods.sagepub.com/video/online-communities-for-market-research-made-you-think","Yes","Original Production"]
["Setting Up Focus Groups for Market Research: Made You Think!","Made You Think!","","Rebecca Ironside","","Made You Think!","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Focus groups","In Practice         ","00:16:11","9781529719055","https://methods.sagepub.com/video/setting-up-focus-groups-for-market-research-made-you-think","Yes","Original Production"]
["The Life Cycle of a Qualitative Research Project: Made You Think!","Made You Think!","","Rebecca Ironside","","Made You Think!","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Qualitative data analysis","In Practice         ","00:23:39","9781529719031","https://methods.sagepub.com/video/the-life-cycle-of-a-qualitative-research-project-made-you-think","Yes","Original Production"]
["Writing a Market Research Proposal: Made You Think!","Made You Think!","","Rebecca Ironside","","Made You Think!","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Research proposals","In Practice         ","00:07:37","9781529719048","https://methods.sagepub.com/video/writing-a-market-research-proposal-made-you-think","Yes","Original Production"]
["Bridging Marketing and Analytics: Navigating a Disparate Data World","","","Mario Simon","Millward Brown Vermeer ","American Marketing Association","United States","USA","American Marketing Association","United States ","2016","Big data analytics and tools","Lecture             ","00:50:13","9781529718317","https://methods.sagepub.com/video/bridging-marketing-and-analytics-navigating-a-disparate-data-world","Yes","Licensed"]
["Chinese Millennial Consumer Behavior: Research Planning, Focus Groups & Semi-Structured Interviews","","","Tao Chang","University of Chester","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Qualitative data collection","Video Case          ","00:09:38","9781529722888","https://methods.sagepub.com/video/chinese-millennial-consumer-behavior-research-planning","Yes","Original Production"]
["Chi-Square","","","Howard Tokunaga","San Jose State University","","United States","USA","SAGE Publications, Inc.","United States ","2019","Chi-square test","Tutorial            ","00:02:09","9781071802496","https://methods.sagepub.com/video/chi-square-tokunaga","Yes","Existing asset"]
["Correlation","","","Howard Tokunaga","San Jose State University","","United States","USA","SAGE Publications, Inc.","United States ","2019","Correlation","Tutorial            ","00:02:11","9781071802427","https://methods.sagepub.com/video/correlation-tokunaga","Yes","Existing asset"]
["Errors in Hypothesis Testing, Statistical Power, and Effect Size","","","Howard Tokunaga","San Jose State University","","United States","USA","SAGE Publications, Inc.","United States ","2019","Hypothesis testing","Tutorial            ","00:04:47","9781071802397","https://methods.sagepub.com/video/errors-in-hypothesis-testing-statistical-power-and-effect-size","Yes","Existing asset"]
["Estimating the Mean of a Population","","","Howard Tokunaga","San Jose State University","","United States","USA","SAGE Publications, Inc.","United States ","2019","Population mean","Tutorial            ","00:03:05","9781071802434","https://methods.sagepub.com/video/estimating-the-mean-of-a-population","Yes","Existing asset"]
["Examining Data: Figures and Tables","","","Howard Tokunaga","San Jose State University","","United States","USA","SAGE Publications, Inc.","United States ","2019","Data analysis skills","Tutorial            ","00:02:44","9781071802441","https://methods.sagepub.com/video/examining-data-figures-and-tables","Yes","Existing asset"]
["Introduction to Statistics","","","Howard Tokunaga","San Jose State University","","United States","USA","SAGE Publications, Inc.","United States ","2019","Researcher skills","Tutorial            ","00:03:10","9781071802373","https://methods.sagepub.com/video/introduction-to-statistics-toku","Yes","Existing asset"]
["Linear Regression and Multiple Correlation","","","Howard Tokunaga","San Jose State University","","United States","USA","SAGE Publications, Inc.","United States ","2019","Linear regression","Tutorial            ","00:02:10","9781071802465","https://methods.sagepub.com/video/linear-regression-and-multiple-correlation","Yes","Existing asset"]
["Measures of Central Tendency","","","Howard Tokunaga","San Jose State University","","United States","USA","SAGE Publications, Inc.","United States ","2019","Central tendency","Tutorial            ","00:04:03","9781071802489","https://methods.sagepub.com/video/measures-of-central-tendency","Yes","Existing asset"]
["Measures of Variability","","","Howard Tokunaga","San Jose State University","","United States","USA","SAGE Publications, Inc.","United States ","2019","Descriptive statistics","Tutorial            ","00:04:43","9781071802410","https://methods.sagepub.com/video/measures-of-variability","Yes","Existing asset"]
["Normal Distributions","","","Howard Tokunaga","San Jose State University","","United States","USA","SAGE Publications, Inc.","United States ","2019","Normal distribution","Tutorial            ","00:04:53","9781071802403","https://methods.sagepub.com/video/normal-distributions","Yes","Existing asset"]
["One-Way Analysis of Variance (ANOVA)"," ","","Howard Tokunaga","San Jose State University","","United States","USA","SAGE Publications, Inc.","United States ","2019","Analysis of variance","Tutorial            ","00:01:50","9781071802458","https://methods.sagepub.com/video/one-way-analysis-of-variance-anova","Yes","Existing asset"]
["Probability and Hypothesis Testing","","","Howard Tokunaga","San Jose State University","","United States","USA","SAGE Publications, Inc.","United States ","2019","Probability","Tutorial            ","00:03:15","9781071802366","https://methods.sagepub.com/video/probability-and-hypothesis-testing","Yes","Existing asset"]
["Testing One Sample Mean","","","Howard Tokunaga","San Jose State University","","United States","USA","SAGE Publications, Inc.","United States ","2019","Sampling","Tutorial            ","00:03:36","9781071804414","https://methods.sagepub.com/video/testing-one-sample-mean","Yes","Existing asset"]
["Testing the Difference Between Two Means","","","Howard Tokunaga","San Jose State University","","United States","USA","SAGE Publications, Inc.","United States ","2019","Descriptive statistics","Tutorial            ","00:03:34","9781071802359","https://methods.sagepub.com/video/testing-the-difference-between-two-means","Yes","Existing asset"]
["Two-Way Analysis of Variance (ANOVA)","","","Howard Tokunaga","San Jose State University","","United States","USA","SAGE Publications, Inc.","United States ","2019","Two-way analysis of variance","Tutorial            ","00:02:47","9781071802380","https://methods.sagepub.com/video/two-way-analysis-of-variance-anova","Yes","Existing asset"]
["Selection Versus Sampling: Choosing Sources of Information in Qualitative Research","","1","Jillian Farquhar","Solent University","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Sampling","Tutorial            ","00:17:38","9781529730661","https://methods.sagepub.com/video/selection-versus-sampling-choosing-sources-of-info-in-qualitative-research","Yes","Original Production"]
["Collecting Qualitative Data in Marketing Research","","2","Jillian Farquhar","Solent University","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Qualitative data collection","Tutorial            ","00:16:35","9781529730678","https://methods.sagepub.com/video/collecting-qualitative-data-in-marketing-research","Yes","Original Production"]
["Qualitative Data Analysis: Getting a Grip","","3","Jillian Farquhar","Solent University","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Qualitative data analysis","Tutorial            ","00:16:16","9781529730685","https://methods.sagepub.com/video/qualitative-data-analysis-getting-a-grip","Yes","Original Production"]
["Communispace","","","","","Film Ideas","United States","USA","Film Ideas","United States ","2017","Marketing research","Documentary         ","00:09:34","9781529734102","https://methods.sagepub.com/video/communispace","No","Licensed"]
["Confused? Analyzing Qualitative Data (Sixth Edition)","Interpreting Qualitative Data","","David Silverman","Visiting Professor at the University of Technology, Sydney and King’s College","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Qualitative data analysis","Tutorial            ","00:02:00","9781529734171","https://methods.sagepub.com/video/confused-analyzing-qualitative-data-sixth-edition","Yes","Existing asset"]
["Confused? Mixed Methods (Sixth Edition)","Interpreting Qualitative Data","","David Silverman","Visiting Professor at the University of Technology, Sydney and King’s College","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Mixed methods","Tutorial            ","00:01:45","9781529734140","https://methods.sagepub.com/video/confused-mixed-methods-sixth-edition","Yes","Existing asset"]
["Confused? Theoretical & Practical Relevance (Sixth Edition)","Interpreting Qualitative Data","","David Silverman","Visiting Professor at the University of Technology, Sydney and King’s College","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Planning research","Tutorial            ","00:01:49","9781529734164","https://methods.sagepub.com/video/confused-theoretical-and-practical-relevance-sixth-edition","Yes","Existing asset"]
["Confused? Writing Up Your Research Project (Sixth Edition)","Interpreting Qualitative Data","","David Silverman","Visiting Professor at the University of Technology, Sydney and King’s College","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Writing research","Tutorial            ","00:01:52","9781529734157","https://methods.sagepub.com/video/confused-writing-up-your-research-project-sixth-edition","Yes","Existing asset"]
["Glossary: Anecdotalism, Analytic Induction (Sixth Edition)","Interpreting Qualitative Data","","David Silverman","Visiting Professor at the University of Technology, Sydney and King’s College","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Methodology","Tutorial            ","00:01:37","9781529734218","https://methods.sagepub.com/video/glossary-anecdotalism-analytic-induction-sixth-edition","Yes","Existing asset"]
["Glossary: Comparative Keyword Analysis, Membership Categorisation Device (Sixth Edition)","Interpreting Qualitative Data","","David Silverman","Visiting Professor at the University of Technology, Sydney and King’s College","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Word frequency counts","Tutorial            ","00:02:33","9781529734270","https://methods.sagepub.com/video/glossary-comparative-keyword-analysis-membership-categorisation-device-sixt","Yes","Existing asset"]
["Glossary: Deviant Cases, Generalisations (Sixth Edition)","Interpreting Qualitative Data","","David Silverman","Visiting Professor at the University of Technology, Sydney and King’s College","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Purposive sampling","Tutorial            ","00:02:23","9781529734201","https://methods.sagepub.com/video/glossary-deviant-cases-generalisations-sixth-edition","Yes","Existing asset"]
["Glossary: Discourse Analysis, Conversation Analysis (Sixth Edition)","Interpreting Qualitative Data","","David Silverman","Visiting Professor at the University of Technology, Sydney and King’s College","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Discourse analysis","Tutorial            ","00:03:27","9781529734287","https://methods.sagepub.com/video/glossary-discourse-analysis-conversation-analysis-sixth-edition","Yes","Existing asset"]
["Glossary: Ethnography, Netnography (Sixth Edition)","Interpreting Qualitative Data","","David Silverman","Visiting Professor at the University of Technology, Sydney and King’s College","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Ethnography","Tutorial            ","00:02:12","9781529734263","https://methods.sagepub.com/video/glossary-ethnography-netnography-sixth-edition","Yes","Existing asset"]
["Glossary: Grounded Theory, Narrative Analysis (Sixth Edition)","Interpreting Qualitative Data","","David Silverman","Visiting Professor at the University of Technology, Sydney and King’s College","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Grounded theory","Tutorial            ","00:01:53","9781529734225","https://methods.sagepub.com/video/glossary-grounded-theory-narrative-analysis-sixth-edition","Yes","Existing asset"]
["Glossary: Informed Consent (Sixth Edition)","Interpreting Qualitative Data","","David Silverman","Visiting Professor at the University of Technology, Sydney and King’s College","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Informed consent","Tutorial            ","00:01:06","9781529734232","https://methods.sagepub.com/video/glossary-informed-consent-sixth-edition","Yes","Existing asset"]
["Glossary: Models, Concepts, Theories (Sixth Edition)","Interpreting Qualitative Data","","David Silverman","Visiting Professor at the University of Technology, Sydney and King’s College","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Key concepts in research","Tutorial            ","00:01:51","9781529734195","https://methods.sagepub.com/video/glossary-models-concepts-theories-sixth-edition","Yes","Existing asset"]
["Glossary: Ontology, Epistemology, Naturalism, Constructionism (Sixth Edition)","Interpreting Qualitative Data","","David Silverman","Visiting Professor at the University of Technology, Sydney and King’s College","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Theory","Tutorial            ","00:02:27","9781529734188","https://methods.sagepub.com/video/glossary-ontology-epistemology-naturalism-constructionism-sixth-edition","Yes","Existing asset"]
["Glossary: Research Diary (Sixth Edition)","Interpreting Qualitative Data","","David Silverman","Visiting Professor at the University of Technology, Sydney and King’s College","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Planning research","Tutorial            ","00:00:40","9781529734317","https://methods.sagepub.com/video/glossary-research-diary-sixth-edition","Yes","Existing asset"]
["Glossary: Romanticism, Naturalistic Data (Sixth Edition)","Interpreting Qualitative Data","","David Silverman","Visiting Professor at the University of Technology, Sydney and King’s College","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Research design","Tutorial            ","00:02:06","9781529734249","https://methods.sagepub.com/video/glossary-romanticism-naturalistic-data-sixth-edition","Yes","Existing asset"]
["Glossary: Semiotics (Sixth Edition)","Interpreting Qualitative Data","","David Silverman","Visiting Professor at the University of Technology, Sydney and King’s College","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Semiotics","Tutorial            ","00:01:24","9781529734294","https://methods.sagepub.com/video/glossary-semiotics-sixth-edition","Yes","Existing asset"]
["Glossary: The Explanatory Orthodoxy, The Divine Orthodoxy (Sixth Edition)","Interpreting Qualitative Data","","David Silverman","Visiting Professor at the University of Technology, Sydney and King’s College","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Theory","Tutorial            ","00:02:44","9781529734324","https://methods.sagepub.com/video/glossary-the-explanatory-orthodoxy-the-divine-orthodoxy-sixth-edition","Yes","Existing asset"]
["Glossary: Thematic Analysis, Constructionist Analysis (Sixth Edition)","Interpreting Qualitative Data","","David Silverman","Visiting Professor at the University of Technology, Sydney and King’s College","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Thematic analysis","Tutorial            ","00:02:07","9781529734256","https://methods.sagepub.com/video/glossary-thematic-analysis-constructionist-analysis-sixth-edition","Yes","Existing asset"]
["Glossary: Triangulation, The Missing Phenomenon (Sixth Edition)","Interpreting Qualitative Data","","David Silverman","Visiting Professor at the University of Technology, Sydney and King’s College","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Triangulation","Tutorial            ","00:02:05","9781529734300","https://methods.sagepub.com/video/glossary-triangulation-the-missing-phenomenon-sixth-edition","Yes","Existing asset"]
["Glossary: Vocabularies of Motive, Hyphenated Phenomena (Sixth Edition)","Interpreting Qualitative Data","","David Silverman","Visiting Professor at the University of Technology, Sydney and King’s College","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Research design","Tutorial            ","00:02:47","9781529734331","https://methods.sagepub.com/video/glossary-vocabularies-of-motive-hyphenated-phenomena-sixth-edition","Yes","Existing asset"]
["Customer Discovery: Why it’s an Essential Research Method for Entrepreneurs","Customer Discovery","1","Jay Sherer","","The Reclamation Society","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Research design","Tutorial            ","00:07:34","9781529727128","https://methods.sagepub.com/video/customer-discovery-why-its-an-essential-research-method-for-entrepreneurs","Yes","Original Production"]
["Customer Discovery: How to Build a Customer Discovery Interview Template","Customer Discovery","2","Jay Sherer","","The Reclamation Society","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Qualitative interviewing","Tutorial            ","00:09:06","9781529727135","https://methods.sagepub.com/video/customer-discovery-how-to-build-a-customer-discovery-interview-template","Yes","Original Production"]
["Customer Discovery: Pro Tips for Collecting Customer Interview Data","Customer Discovery","3","Jay Sherer","","The Reclamation Society","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Data collection","Tutorial            ","00:16:24","9781529727142","https://methods.sagepub.com/video/customer-discovery-pro-tips-for-collecting-customer-interview-data","Yes","Original Production"]
["Introduction to Factor Analysis: Using Factor Analysis to Identify Underlying Constructs - Part 1","Survey Analysis to Gain Marketing Insights","1","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Factor analysis","Tutorial            ","00:09:44","9781529734133","https://methods.sagepub.com/video/introduction-to-factor-analysis-using-factor-analysis-to-identify-1","Yes","Licensed"]
["Introduction to Factor Analysis: Using Factor Analysis to Identify Underlying Constructs - Part 2","Survey Analysis to Gain Marketing Insights","2","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Factor analysis","Tutorial            ","00:09:40","9781529733471","https://methods.sagepub.com/video/introduction-to-factor-analysis-using-factor-analysis-to-identify-underlyin","Yes","Licensed"]
["Implementing Factor Analysis: Using Factor Analysis to Identify Underlying Constructs - Part 3","Survey Analysis to Gain Marketing Insights","3","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Factor analysis","Tutorial            ","00:10:30","9781529733464","https://methods.sagepub.com/video/implementing-factor-analysis-using-factor-analysis-to-identify","Yes","Licensed"]
["Implementing Factor Analysis: Using Factor Analysis to Identify Underlying Constructs - Part 4","Survey Analysis to Gain Marketing Insights","4","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Factor analysis","Tutorial            ","00:09:20","9781529733457","https://methods.sagepub.com/video/implementing-factor-analysis-using-factor-analysis-to-identify-underlying","Yes","Licensed"]
["Implementing Factor Analysis: Using Factor Analysis to Identify Underlying Constructs - Part 5","Survey Analysis to Gain Marketing Insights","5","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Factor analysis","Tutorial            ","00:09:17","9781529733440","https://methods.sagepub.com/video/implementing-factor-analysis-using-factor-analysis-to-identify-underlying-c","Yes","Licensed"]
["Customer Segmentation: Part 1","Survey Analysis to Gain Marketing Insights","6","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Survey research","Tutorial            ","00:16:03","9781529733433","https://methods.sagepub.com/video/customer-segmentation-part-1","Yes","Licensed"]
["Customer Segmentation: Part 2","Survey Analysis to Gain Marketing Insights","7","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Cluster analysis","Tutorial            ","00:10:49","9781529733426","https://methods.sagepub.com/video/customer-segmentation-part-2","Yes","Licensed"]
["Customer Segmentation: Part 3","Survey Analysis to Gain Marketing Insights","8","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Cluster analysis","Tutorial            ","00:15:18","9781529733419","https://methods.sagepub.com/video/customer-segmentation-part-3","Yes","Licensed"]
["Perceptual Maps: Building Perceptual Maps - Part 1","Survey Analysis to Gain Marketing Insights","9","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Data visualization","Tutorial            ","00:12:23","9781529733402","https://methods.sagepub.com/video/perceptual-maps-building-perceptual-maps-part-1","Yes","Licensed"]
["Perceptual Maps: Building Perceptual Maps - Part 2","Survey Analysis to Gain Marketing Insights","10","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Data visualization","Tutorial            ","00:09:54","9781529733396","https://methods.sagepub.com/video/perceptual-maps-building-perceptual-maps-part-2","Yes","Licensed"]
["Depth Interviews and Life Stories: A Narrative Approach","","","Shikder Moin","Coventry University","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Narrative research","Video Case          ","00:23:53","9781529722901","https://methods.sagepub.com/video/depth-interviews-and-life-stories-a-narrative-approach","Yes","Original Production"]
["Principles of Brand Storytelling in Marketing: Analyzing Commercials","","","Shikder Moin","Coventry University","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Narrative analysis","Tutorial            ","00:18:58","9781529731903","https://methods.sagepub.com/video/principles-of-brand-storytelling-in-marketing-analyzing-commercials","Yes","Original Production"]
["The Approaches to Interdisciplinary Research on Brand Management","","","Shikder Moin","Coventry University","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Interdisciplinary collaboration","Tutorial            ","00:30:04","9781529723892","https://methods.sagepub.com/video/the-approaches-to-interdisciplinary-research-on-brand-management","Yes","Original Production"]
["Designing Games As Tools for Market Research: Research Through Gaming","","","Betty Adamou","Research Through Gaming","Women In Research","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Innovative methods","In Practice         ","00:21:13","9781529730722","https://methods.sagepub.com/video/designing-games-as-tools-for-market-research-research-through-gaming","Yes","Original Production"]
["Developing Frameworks for Cross-Cultural Research in Emerging Markets","","","Gregory Kivenzor","University of Connecticut","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Cross-cultural research","Video Case          ","00:10:25","9781529722956","https://methods.sagepub.com/video/developing-frameworks-for-cross-cultural-research-in-emerging-markets","Yes","Original Production"]
["Gaining Insight Using Design Research & Ethnographic Approaches: Conifer Research","","1","","","Conifer Research","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Ethnography","In Practice         ","00:24:15","9781529731842","https://methods.sagepub.com/video/gaining-insight-design-research-and-ethnographic-approaches-conifer-research","Yes","Original Production"]
["Using “Living Labs” Methodology for Concept Testing: Conifer Research","","2","","","Conifer Research","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Ethnomethodology","In Practice         ","00:26:44","9781529731859","https://methods.sagepub.com/video/using-living-labs-methodology-for-concept-testing-conifer-research","Yes","Original Production"]
["Using Ethnographic Methods for Business Insight & Change: Conifer Research","","3","","","Conifer Research","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Ethnography","In Practice         ","00:27:42","9781529731866","https://methods.sagepub.com/video/using-ethnographic-methods-for-business-insight-and-change-conifer-research","Yes","Original Production"]
["Doing Design Research for Innovation: Conifer Research","","4","","","Conifer Research","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Marketing research","In Practice         ","00:13:31","9781529732009","https://methods.sagepub.com/video/doing-design-research-for-innovation-conifer-research","Yes","Original Production"]
["Digital Tools for Remote Ethnographic Research: Conifer Research","","5",null,"","Conifer Research","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Ethnography","In Practice         ","00:15:30","9781529732467","https://methods.sagepub.com/video/digital-tools-for-remote-ethnographic-research-conifer-research","Yes","Original Production"]
["Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance?","","","Michael Ahearne, Raghu Bommaraju","University of Houston, Iowa State University ","American Marketing Association","United States","USA","American Marketing Association","United States ","2019","Case study research","Lecture             ","00:27:11","9781529718331","https://methods.sagepub.com/video/does-a-customer-on-the-board-of-directors-affect-business-to-business-firm","Yes","Licensed"]
["Does It Pay to Be Real? Understanding Authenticity in TV Advertising","","","Maren Becker, Nico Wiegand","University of Cologne, University of Cologne","American Marketing Association","Germany","EMEA","American Marketing Association","United States ","2019","Mixed methods","Lecture             ","00:22:15","9781529718324","https://methods.sagepub.com/video/does-it-pay-to-be-real-understanding-authenticity-in-tv-advertising","Yes","Licensed"]
["Doing Market Research at an Arts Organization: Gay Men’s Chorus of Washington, D.C.","","","Michael Dumlao","","Gay Men's Chorus of Washington, D.C.","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Data collection","In Practice         ","00:10:16","9781529730876","https://methods.sagepub.com/video/doing-market-research-at-an-arts-organization-gay-mens-chorus-of-washington","Yes","Original Production"]
["Doing Market Research in a Firm: Research Narrative","","","Tracey Castle","Research Narrative","Women In Research","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Marketing research","In Practice         ","00:22:41","9781529728903","https://methods.sagepub.com/video/doing-market-research-in-a-firm-research-narrative","Yes","Original Production"]
["Doing Market Research on Brand Identity: Gay Men's Chorus of Washington, DC & Joy Riot","","","Justin Fyala, Craig Cipollini, Michael Dumlao, Jessica Brown, John Armstrong","","Gay Men's Chorus of Washington DC/Joy Riot","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Marketing research","In Practice         ","00:28:47","9781529732450","https://methods.sagepub.com/video/doing-market-research-on-brand-identity-gay-mens-chorus-and-joy-riot","Yes","Original Production"]
["Evaluating Project Servator Using Quantitative Methods","","","Paul Baines","University of Leicester","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Evaluation","Video Case          ","00:26:56","9781529727111","https://methods.sagepub.com/video/evaluating-project-servator-using-quantitative-methods","Yes","Original Production"]
["Exploring your Data with Data Visualization & Descriptive Statistics, Part 1: Course Objectives & Example 1: Political Advertising Expenditures","Meaningful Marketing Insights","1","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Data analysis skills","Tutorial            ","00:11:50","9781529732894","https://methods.sagepub.com/video/exploring-your-data-with-data-visualization-descriptive-statistics-part-1","Yes","Licensed"]
["Exploring your Data with Data Visualization & Descriptive Statistics, Part 1: Course Goals & Example 2: Performing Arts Centers","Meaningful Marketing Insights","2","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Marketing research","Tutorial            ","00:08:51","9781529732900","https://methods.sagepub.com/video/exploring-your-data-with-data-visualization-descriptive-statistics-example-2","Yes","Licensed"]
["Exploring your Data with Data Visualization & Descriptive Statistics, Part 1: Organizing Data","Meaningful Marketing Insights","3","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Marketing research","Tutorial            ","00:10:32","9781529732917","https://methods.sagepub.com/video/exploring-your-data-organizing-data","Yes","Licensed"]
["Exploring your Data with Data Visualization & Descriptive Statistics, Part 1: The Motion Picture Industry","Meaningful Marketing Insights","4","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Categorical data analysis","Tutorial            ","00:12:10","9781529732740","https://methods.sagepub.com/video/exploring-your-data-the-motion-picture-industry","Yes","Licensed"]
["Exploring your Data with Data Visualization & Descriptive Statistics, Part 2: Excel Analysis of Motion Picture Industry Data","Meaningful Marketing Insights","5","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Data quality and data management","Tutorial            ","00:13:08","9781529732757","https://methods.sagepub.com/video/exploring-your-data-excel-analysis-of-motion-picture-industry-data","Yes","Licensed"]
["Exploring your Data with Data Visualization & Descriptive Statistics, Part 2: Displaying Conditional Distributions","Meaningful Marketing Insights","6","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Probability distribution","Tutorial            ","00:04:43","9781529732764","https://methods.sagepub.com/video/exploring-your-data-displaying-conditional-distributions","Yes","Licensed"]
["Exploring your Data with Data Visualization & Descriptive Statistics: Analyzing Quantitative Variables","Meaningful Marketing Insights","7","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Categorical variables","Tutorial            ","00:03:41","9781529732771","https://methods.sagepub.com/video/exploring-your-data-analyzing-quantitative-variables","Yes","Licensed"]
["Exploring your Data with Data Visualization & Descriptive Statistics: Steps in Constructing Histograms","Meaningful Marketing Insights","8","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Histograms","Tutorial            ","00:11:11","9781529732788","https://methods.sagepub.com/video/exploring-your-data-steps-in-constructing-histograms","Yes","Licensed"]
["Exploring your Data with Data Visualization & Descriptive Statistics: Common Descriptive Statistics for Quantitative Data","Meaningful Marketing Insights","9","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Descriptive statistics","Tutorial            ","00:14:58","9781529732795","https://methods.sagepub.com/video/exploring-your-data-common-descriptive-statistics-for-quantitative-data","Yes","Licensed"]
["Regression Analysis for Marketing Data: Regression-Based Modeling","Meaningful Marketing Insights","10","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Regression analysis","Tutorial            ","00:10:22","9781529732801","https://methods.sagepub.com/video/regression-analysis-for-marketing-data-regression-based-modeling","Yes","Licensed"]
["Regression Analysis for Marketing Data: Introduction to Customer Analytics","Meaningful Marketing Insights","11","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Methodology","Tutorial            ","00:10:10","9781529732818","https://methods.sagepub.com/video/regression-analysis-for-marketing-data-introduction-to-customer-analytics","Yes","Licensed"]
["Regression Analysis for Marketing Data: Customer Choices Drive Business Decisions","Meaningful Marketing Insights","12","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Probability distribution","Tutorial            ","00:09:29","9781529732825","https://methods.sagepub.com/video/regression-analysis-for-marketing-data-customer-choices-drive-business","Yes","Licensed"]
["Regression Analysis for Marketing: Illustrating Customer Analytics in Excel","Meaningful Marketing Insights","13","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Statistical tests","Tutorial            ","00:11:02","9781529733563","https://methods.sagepub.com/video/regression-analysis-for-marketing-illustrating-customer-analytics-in-excel","Yes","Licensed"]
["From Analysis to Action: Customer Value Excel Demonstration","Meaningful Marketing Insights","14","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Quantitative data analysis","Tutorial            ","00:25:10","9781529733570","https://methods.sagepub.com/video/from-analysis-to-action-customer-value-excel-demonstration","Yes","Licensed"]
["From Analysis to Action: Inventory Management Excel Demonstration","Meaningful Marketing Insights","15","David Schweidel","Emory University","Emory University","United States","USA","Emory University","United States ","2017","Data quality and data management","Tutorial            ","00:32:28","9781529733624","https://methods.sagepub.com/video/from-analysis-to-action-inventory-management-excel-demonstration","Yes","Licensed"]
["Founding & Working at a Market Research Agency: Relish","","","Monique Drummond, Danielle Todd","Relish, Relish","Relish","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Marketing research","In Practice         ","00:20:05","9781529730715","https://methods.sagepub.com/video/founding-and-working-at-a-market-research-agency-relish","Yes","Original Production"]
["Francesca Dall'Olmo Riley Discusses Empirical Generalization & Replication","","","Francesca Dall'Olmo Riley","Kingston University","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Generalizability","Interview           ","00:30:08","9781529722871","https://methods.sagepub.com/video/francesca-dallolmo-riley-discusses-empirical-generalization-and-replication","Yes","Original Production"]
["Growing a Business, Segment 2: Marketing","Entrepreneur's Guide on Launching and Growing a Business","","","","Film Ideas","United States","USA","Film Ideas","United States ","2013","Marketing research","Documentary         ","00:11:18","9781529734096","https://methods.sagepub.com/video/growing-a-business-segment-2-marketing","No","Licensed"]
["How Consumers’ Political Ideology and Status-Maintenance Goals Interact to Shape Their Desire for Luxury Goods","","","Christine Kim, David Dubois","Hong Kong University, INSEAD ","American Marketing Association","Hong Kong, France","APAC, EMEA","American Marketing Association","United States ","2018","Survey research","Lecture             ","00:27:14","9781529713299","https://methods.sagepub.com/video/how-consumers-political-ideology-and-status-maintenance-goals-interact","Yes","Licensed"]
["How to Hack the “Curse of Knowledge” & Confirmation Bias","","","Colleen Harmeling","Florida State University","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Research bias","Tutorial            ","00:09:31","9781529717990","https://methods.sagepub.com/video/how-to-hack-the-curse-of-knowledge-and-confirmation-bias","Yes","Original Production"]
["How to Prepare Quantitative Data for Statistical Analysis","","","Qin Sun","California State University, Northridge","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Quantitative data analysis","Tutorial            ","00:27:00","9781529727920","https://methods.sagepub.com/video/how-to-prepare-quantitative-data-for-statistical-analysis","Yes","Original Production"]
["In-Store Mobile Phone Use and Customer Shopping Behavior","","","Druhv Grewal","Babson College","American Marketing Association","United States","USA","American Marketing Association","United States ","2018","Marketing research","Lecture             ","00:28:10","9781529734553","https://methods.sagepub.com/video/in-store-mobile-phone-use-and-customer-shopping-behavior","Yes","Licensed"]
["Investigating Branding & Patent Infringement Using Conjoint Analysis","","","Suneal Bedi","Indiana University","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Survey research","Video Case          ","00:11:35","9781529720570","https://methods.sagepub.com/video/investigating-branding-and-patent-infringement-using-conjoint-analysis","Yes","Original Production"]
["Investigating Discrimination in the Service Industry using Agent-Based Modeling","","","Roland Rust","University of Maryland","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Agent-based simulation","Video Case          ","00:09:21","9781529717976","https://methods.sagepub.com/video/investigating-discrimination-in-the-service-industry-agent-based-modeling","Yes","Original Production"]
["Launching a Business, Segment 4: Testing the Idea","Entrepreneur's Guide on Launching and Growing a Business","","","","Film Ideas","United States","USA","Film Ideas","United States ","2013","Marketing research","Documentary         ","00:07:47","9781529734089","https://methods.sagepub.com/video/launching-a-business-segment-4-testing-the-idea","No","Licensed"]
["Lesson 1: Permutations","The Probability and Statistics Tutor","1","Jason Gibson","","Math Tutor DVD","United States","USA","Math Tutor DVD","United States ","2012","Permutation","Tutorial            ","01:09:40","9781529719079","https://methods.sagepub.com/video/lesson-1-permutations","No","Licensed"]
["Lesson 2: Combinations","The Probability and Statistics Tutor","2","Jason Gibson","","Math Tutor DVD","United States","USA","Math Tutor DVD","United States ","2012","Permutation","Tutorial            ","00:36:46","9781529719086","https://methods.sagepub.com/video/lesson-2-combinations","No","Licensed"]
["Lesson 3: Fundamentals of Probability","The Probability and Statistics Tutor","3","Jason Gibson","","Math Tutor DVD","United States","USA","Math Tutor DVD","United States ","2012","Probability","Tutorial            ","00:58:43","9781529719093","https://methods.sagepub.com/video/lesson-3-fundamentals-of-probability","No","Licensed"]
["Lesson 4: Additional Rules of Probability","The Probability and Statistics Tutor","4","Jason Gibson","","Math Tutor DVD","United States","USA","Math Tutor DVD","United States ","2012","Probability","Tutorial            ","00:52:14","9781529719109","https://methods.sagepub.com/video/lesson-4-additional-rules-of-probability","No","Licensed"]
["Lesson 5: Conditional Probability","The Probability and Statistics Tutor","5","Jason Gibson","","Math Tutor DVD","United States","USA","Math Tutor DVD","United States ","2012","Conditional probability","Tutorial            ","00:36:20","9781529719116","https://methods.sagepub.com/video/lesson-5-conditional-probability","No","Licensed"]
["Lesson 6: Bayes' Theorem","The Probability and Statistics Tutor","6","Jason Gibson","","Math Tutor DVD","United States","USA","Math Tutor DVD","United States ","2012","Bayes' theorem","Tutorial            ","00:55:12","9781529719123","https://methods.sagepub.com/video/lesson-6-bayes-theorem","No","Licensed"]
["Lesson 7: Mathematical Expectation","The Probability and Statistics Tutor","7","Jason Gibson","","Math Tutor DVD","United States","USA","Math Tutor DVD","United States ","2012","Probability","Tutorial            ","00:14:23","9781529719130","https://methods.sagepub.com/video/lesson-7-mathematical-expectation","No","Licensed"]
["Lesson 8: Mean, Median, and Mode","The Probability and Statistics Tutor","8","Jason Gibson","","Math Tutor DVD","United States","USA","Math Tutor DVD","United States ","2012","Descriptive statistics","Tutorial            ","00:18:33","9781529719147","https://methods.sagepub.com/video/lesson-8-mean-median-and-mode","No","Licensed"]
["Lesson 9: Standard Deviation","The Probability and Statistics Tutor","9","Jason Gibson","","Math Tutor DVD","United States","USA","Math Tutor DVD","United States ","2012","Standard deviations","Tutorial            ","00:29:59","9781529719154","https://methods.sagepub.com/video/lesson-9-standard-deviation","No","Licensed"]
["Lesson 10: Random Variables and Introduction to Probability Distributions","The Probability and Statistics Tutor","10","Jason Gibson","","Math Tutor DVD","United States","USA","Math Tutor DVD","United States ","2012","Random variables","Tutorial            ","00:38:12","9781529719161","https://methods.sagepub.com/video/lesson-10-random-variables-and-introduction-to-probability-distributions","No","Licensed"]
["Lesson 11: The Binomial Probability Distribution","The Probability and Statistics Tutor","11","Jason Gibson","","Math Tutor DVD","United States","USA","Math Tutor DVD","United States ","2012","Probability distribution","Tutorial            ","01:06:47","9781529719178","https://methods.sagepub.com/video/lesson-11-the-binomial-probability-distribution","No","Licensed"]
["Lesson 12: Mean and Standard Deviation of the Binomial Distribution","The Probability and Statistics Tutor","12","Jason Gibson","","Math Tutor DVD","United States","USA","Math Tutor DVD","United States ","2012","Probability distribution","Tutorial            ","00:28:47","9781529719185","https://methods.sagepub.com/video/lesson-12-mean-and-standard-deviation-of-the-binomial-distribution","No","Licensed"]
["Lesson 13: The Poisson Probability Distribution","The Probability and Statistics Tutor","13","Jason Gibson","","Math Tutor DVD","United States","USA","Math Tutor DVD","United States ","2012","Probability distribution","Tutorial            ","00:43:19","9781529719017","https://methods.sagepub.com/video/lesson-13-the-poisson-probability-distribution","No","Licensed"]
["Lesson 14: The Normal Probability Density","The Probability and Statistics Tutor","14","Jason Gibson","","Math Tutor DVD","United States","USA","Math Tutor DVD","United States ","2012","Normal distribution","Tutorial            ","01:19:58","9781529718997","https://methods.sagepub.com/video/lesson-14-the-normal-probability-density","No","Licensed"]
["Mallamall","","","","","Documentary Educational Resources","United States","USA","Documentary Educational Resources","United States ","2012","Marketing research","Documentary         ","01:14:15","9781529725636","https://methods.sagepub.com/video/mallamall","No","Licensed"]
["Market Research for Local Enterprise: Busboys & Poets","","","Andres Gomez, Andy Shallal, Max Johansen, AJ Head, ","","Busboys & Poets","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Marketing research","In Practice         ","00:06:52","9781529730890","https://methods.sagepub.com/video/market-research-for-local-enterprise-busboys-and-poets","Yes","Original Production"]
["Market Research for Men’s Fragrance & Grooming Products: Fulton & Roark","","","","","Fulton & Roark","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Marketing research","In Practice         ","00:04:33","9781529731897","https://methods.sagepub.com/video/market-research-for-mens-fragrance-and-grooming-products-fulton-and-roark","Yes","Original Production"]
["Market Research in the Real Estate Sector: Finnell Lee Homes","","","Anne-Marie Finnell, Kelly Lee, Eva Anifantis ",null,"Finnell Lee Homes","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Marketing research","In Practice         ","00:25:09","9781529730906","https://methods.sagepub.com/video/market-research-in-the-real-estate-sector-finnell-lee-homes","Yes","Original Production"]
["Networking & Diversity in Market Research: Women In Research (WIRe)","","","Danielle Todd, Monique Drummond, Betty Adamou, Tracey Castle","Relish, Relish, Research Through Gaming, Research Narrative","Women In Research","United Kingdom, United Kingdom, United Kingdom, United States","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Marketing research","In Practice         ","00:27:30","9781529728897","https://methods.sagepub.com/video/networking-and-diversity-in-market-research-women-in-research","Yes","Original Production"]
["Optimizing Video Content for Views and Sales","","","Savannah Shi, Thales Teixeira","Santa Clara University, Harvard University","American Marketing Association","United States","USA","American Marketing Association","United States ","2018","Innovative methods","Lecture             ","00:27:16","9781529734546","https://methods.sagepub.com/video/optimizing-video-content-for-views-and-sales","Yes","Licensed"]
["Polyphonic Marketing: Breaking the Silences","","","Pauline Maclaran","Royal Holloway University of London","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Feminist epistemology","Key Note            ","00:31:48","9781529725865","https://methods.sagepub.com/video/polyphonic-marketing-breaking-the-silences","Yes","Original Production"]
["Practical Advice on Effective Data Collection","","","David Gray","University of Greenwich","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2018","Data collection","Tutorial            ","00:03:24","9781529714302","https://methods.sagepub.com/video/practical-advice-on-effective-data-collection","Yes","Existing asset"]
["Predicting Customer Lifetime Value Using Statistical Modeling","","","Peter Fader","University of Pennsylvania","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Statistical modelling","Video Case          ","00:11:28","9781529718041","https://methods.sagepub.com/video/predicting-customer-lifetime-value-using-statistical-modeling","Yes","Original Production"]
["Providing Focus Group Recruitment & Facilitation: New Orleans Perspectives","","","Casey Mintzer, Chris Cantrel, Aimee Cedro, Britanny Sam","","New Orleans Perspectives","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Marketing research","In Practice         ","00:20:09","9781529732474","https://methods.sagepub.com/video/providing-focus-group-recruitment-and-facilitation-new-orleans-perspectives","Yes","Original Production"]
["Qualitative vs Quantitative Data","","","","","SAGE Publishing","United States","USA","SAGE Publications, Inc.","United States ","2017","Research design","Tutorial            ","00:02:25","9781071809310","https://methods.sagepub.com/video/qualitative-vs-quantitative-data","Yes","Original Production"]
["Research Moving at the Speed of your Brand","",""," Aditya Ghuwalewala","MavenMagnet","American Marketing Association","United States","USA","American Marketing Association","United States ","2018","Conversation analysis","Lecture             ","00:58:10","9781529718300","https://methods.sagepub.com/video/research-moving-at-the-speed-of-your-brand","Yes","Licensed"]
["Researching Advertising Guilt Appeals Using Questionnaires & Structural Equation Modeling","","","Michael Lwin","Western Sydney University","","Australia","APAC","SAGE Publications Ltd.","United Kingdom ","2020","Structural equation modelling","Video Case          ","00:10:26","9781529731095","https://methods.sagepub.com/video/researching-advertising-guilt-appeals-using-questionnaires-and-structural-e","Yes","Original Production"]
["Researching Aestheticization in the Coffee Market Using Qualitative Data","","","Pierre-Yann Dolbec","Concordia University","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Qualitative data collection","Video Case          ","00:06:25","9781529718058","https://methods.sagepub.com/video/researching-aestheticization-in-the-coffee-market-using-qualitative-data","Yes","Original Production"]
["Researching B2B Communication on Twitter Using Social Media Methods & Interviews","","","Lucill Curtis","University of East Anglia","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Social media research","Video Case          ","00:26:03","9781529722918","https://methods.sagepub.com/video/researching-b2b-communication-on-twitter-using-social-media-methods-and-int","Yes","Original Production"]
["Researching Brand Performance & Endorser Transgressions Using Event Study Methods","","","Colleen Harmeling","Florida State University","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Event history analysis","Video Case          ","00:08:24","9781529718010","https://methods.sagepub.com/video/researching-brand-performance-and-endorser-transgressions-using-event-study","Yes","Original Production"]
["Researching Brazilian Gaucho Consumption Culture Using Ethnographic Methods","","","Lisa Peñaloza","KEDGE Business School","","France","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Ethnography","Video Case          ","00:19:26","9781529722987","https://methods.sagepub.com/video/researching-brazilian-gaucho-consumption-culture-using-ethnographic-methods","Yes","Original Production"]
["Researching Celebrity Endorsement Using Intercept Methods & MANOVA","","","Saurabh Bhattacharya","Newcastle University","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Multiple analysis of variance","Video Case          ","00:16:34","9781529731057","https://methods.sagepub.com/video/researching-celebrity-endorsement-using-intercept-methods-and-manova","Yes","Original Production"]
["Researching Co-Creation of Value in the Sharing Economy Using Survey Methods","","","Yangyang Jiang","The University of Nottingham Ningbo China","","China","APAC","SAGE Publications Ltd.","United Kingdom ","2020","Cross-sectional surveys","Video Case          ","00:15:02","9781529731125","https://methods.sagepub.com/video/researching-co-creation-of-value-in-the-sharing-economy-using-survey-method","Yes","Original Production"]
["Researching Consumer Behavior using the Mindcam Video Methodology","","","Karen Fernandez","University of Auckland",null,"New Zealand","APAC","SAGE Publications Ltd.","United Kingdom ","2020","Video research","Video Case          ","00:07:22","9781529716306","https://methods.sagepub.com/video/researching-consumer-behavior-using-the-mindcam-video-methodology","Yes","Original Production"]
["Researching Consumer Happiness using Experimental Design","","","Dan Li","Widener University","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Experimental design","Video Case          ","00:08:00","9781529718027","https://methods.sagepub.com/video/researching-consumer-happiness-using-experimental-design","Yes","Original Production"]
["Researching Consumer Life Transitions Using Interviews & Experimental Methods","","","Charles Wood","University of Tulsa","","United States","USA","SAGE Publications Ltd.","United States ","2020","Qualitative interviewing","Video Case          ","00:14:27","9781529730982","https://methods.sagepub.com/video/researching-consumer-life-transitions-interviews-and-experimental-methods","Yes","Original Production"]
["Researching Consumer Reviews & Rating Scores Using Social Experiments","","","Vito Tassiello","Liverpool John Moores University","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Experimental design","Video Case          ","00:16:46","9781529722932","https://methods.sagepub.com/video/researching-consumer-reviews-and-rating-scores-using-social-experiments","Yes","Original Production"]
["Researching Consumer Vulnerability in Funeral Planning Using In-Depth Interviews","","","L. Lin Ong","Cal Poly Pomona","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","In-depth interviews","Video Case          ","00:15:44","9781529720150","https://methods.sagepub.com/video/researching-consumer-vulnerability-in-funeral-planning-in-depth-interviews","Yes","Original Production"]
["Researching CSR in the Fashion Supply Chain Using Case Study Methods","","","Patsy Perry","University of Manchester","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Case study research","Video Case          ","00:23:39","9781529723861","https://methods.sagepub.com/video/researching-csr-in-the-fashion-supply-chain-using-case-study-methods","Yes","Original Production"]
["Researching Customer Relationships & Quality Service in the Ghanaian Banking Sector Using Mixed Methods","","","Ruby Appiah-Campbell","Loughborough University","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Mixed methods","Video Case          ","00:20:52","9781529723847","https://methods.sagepub.com/video/researching-customer-relationships-and-quality-service-in-the-ghanaian-bank","Yes","Original Production"]
["Researching Entrepreneurial Marketing Using Secondary Data","","","Wesley Friske","Missouri State University","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Secondary data analysis","Video Case          ","00:07:00","9781529718034","https://methods.sagepub.com/video/researching-entrepreneurial-marketing-using-secondary-data","Yes","Original Production"]
["Researching Ethics in Cross-Category Brand Alliances Using a Multiple Case Study Design","","","Kaouther Kooli, Ediz Akcay","Bournemouth University, Bournemouth University","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Case study research","Video Case          ","00:22:50","9781529723045","https://methods.sagepub.com/video/researching-ethics-in-cross-category-brand-alliances-using-a-multiple-case","Yes","Original Production"]
["Researching Fitness Sector Customers Using Surveys & Structural Equation Modeling","","","Derek Ong Lai Teik","Sunway University","","Malaysia","APAC","SAGE Publications Ltd.","United Kingdom ","2020","Structural equation modelling","Video Case          ","00:16:36","9781529731033","https://methods.sagepub.com/video/researching-fitness-sector-customers-surveys-and-structural-equation-modeling","Yes","Original Production"]
["Researching Food & Gender in Children's TV Using Content & Text Analysis","","","Bettina Cornwell, Eric Setten","University of Oregon, University of Oregon","","United States, United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Content analysis","Video Case          ","00:14:55","9781529731118","https://methods.sagepub.com/video/researching-food-and-gender-in-childrens-tv-using-content-and-text-analysis","Yes","Original Production"]
["Researching Garment Swapping & Circular Economy Using Interviews & Observation","","","Claudia Henninger","University of Manchester","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Qualitative interviewing","Video Case          ","00:22:54","9781529723854","https://methods.sagepub.com/video/researching-garment-swapping-and-circular-economy-using-interviews-and-obse","Yes","Original Production"]
["Researching Gendered Consumption Practices Using Ethnography & Emergent Technologies","","","Wendy Hein","Birkbeck, University of London","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Ethnography","Video Case          ","00:36:25","9781529723878","https://methods.sagepub.com/video/researching-gendered-consumption-practices-ethnography-and-emergent-tech","Yes","Original Production"]
["Thinking Through and Doing Transformative, Feminist Marketing Research","","","Wendy Hein","Birkbeck, University of London","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Feminism","Tutorial            ","00:31:14","9781529730692","https://methods.sagepub.com/video/thinking-through-and-doing-transformative-feminist-marketing-research","Yes","Original Production"]
["Wendy Hein Discusses Ethnography & Gender in Researching Consumption Practices","","","Wendy Hein","Birkbeck, University of London","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Ethnography","Interview           ","00:24:48","9781529723885","https://methods.sagepub.com/video/wendy-hein-ethnography-and-gender-in-researching-consumption-practices","Yes","Original Production"]
["Researching Mobile Consumer Behavior Using Eye Tracking & Mixed Methods","","","Zofija Tupikovskaja-Omovie","Manchester Metropolitan University","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Mixed methods","Video Case          ","00:22:46","9781529722864","https://methods.sagepub.com/video/researching-mobile-consumer-behavior-using-eye-tracking-and-mixed-methods","Yes","Original Production"]
["Researching Negative Facebook Comments on Art Galleries & Museums using Thematic Analysis","","","David Waller","University of Technology Sydney","","Australia","APAC","SAGE Publications Ltd.","United Kingdom ","2020","Thematic analysis","Video Case          ","00:10:29","9781529720174","https://methods.sagepub.com/video/researching-negative-facebook-comments-on-art-galleries-and-museums-using-t","Yes","Original Production"]
["Researching Poverty, Literacy, & Subsistence Marketplaces Using Mixed Methods","","","Madhu Viswanathan","University of Illinois","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Mixed methods","Video Case          ","00:13:14","9781529720204","https://methods.sagepub.com/video/researching-poverty-literacy-and-subsistence-marketplaces-using-mixed-metho","Yes","Original Production"]
["Researching Quality of Life Marketing Using a Mixed Methods Approach","","","Mitchell Hamilton","Loyola Marymount University","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Mixed methods","Video Case          ","00:13:55","9781529720211","https://methods.sagepub.com/video/researching-quality-of-life-marketing-using-a-mixed-methods-approach","Yes","Original Production"]
["Researching Reactions to Capsule Cigarettes Using Choice Modeling Methods","","","Janet Hoek","University of Otago","","New Zealand","APAC","SAGE Publications Ltd.","United Kingdom ","2020","Experimental design","Video Case          ","00:09:02","9781529720143","https://methods.sagepub.com/video/researching-reactions-to-capsule-cigarettes-using-choice-modeling-methods","Yes","Original Production"]
["Researching Sales of Small Business Insurance using Observation & In-Depth Interviews","","","Karen Fernandez","University of Auckland","","New Zealand","APAC","SAGE Publications Ltd.","United Kingdom ","2020","Observational research","Video Case          ","00:07:22","9781529716313","https://methods.sagepub.com/video/researching-sales-of-small-business-insurance-using-observation-and-in-dept","Yes","Original Production"]
["Researching Sharing Economies Using Social Media Analytics","","","Christina Öberg","Örebro University","","Sweden","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Social media analytics","Video Case          ","00:13:25","9781529723052","https://methods.sagepub.com/video/researching-sharing-economies-using-social-media-analytics","Yes","Original Production"]
["Researching the Cultural Capital of Street Credibility and Celebrity Personas using Qualitative Methods","","","Delancy Bennett","Clemson University","","United States","USA","SAGE Publications Ltd.","United Kingdom ","2020","Qualitative data analysis","Video Case          ","00:08:58","9781529716320","https://methods.sagepub.com/video/researching-cultural-capital-of-street-credibility-and-celebrity-personas","Yes","Original Production"]
["Researching the Effects of Marketing Outsourcing Using Survey Methods","","","Dorian Florea","Universidad Anáhuac México","","Mexico","USA","SAGE Publications Ltd.","United Kingdom ","2020","Survey research","Video Case          ","00:13:11","9781529731088","https://methods.sagepub.com/video/researching-the-effects-of-marketing-outsourcing-using-survey-methods","Yes","Original Production"]
["Researching Tourism & the Muslim Market Using Focus Groups & Survey Methods","","","Siti Aqilah Jahari","Sunway University","","Malaysia","APAC","SAGE Publications Ltd.","United Kingdom ","2020","Qualitative data collection","Video Case          ","00:10:06","9781529731064","https://methods.sagepub.com/video/researching-tourism-and-the-muslim-market-focus-groups-and-survey-methods","Yes","Original Production"]
["Rosalind Jones Discusses Qualitative Research & Mixed Methods for Digital Marketing & SMEs","","","Rosalind Jones","University of Birmingham","","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Mixed methods","Interview           ","00:26:29","9781529722949","https://methods.sagepub.com/video/rosalind-jones-discusses-qualitative-research-and-mixed-methods-for-digital","Yes","Original Production"]
["Selling the Premium in Freemium","","","P.K. Kannan","University of Maryland","American Marketing Association","United States","USA","American Marketing Association","United States ","2018","Experimental design","Lecture             ","00:28:42","9781529718348","https://methods.sagepub.com/video/selling-the-premium-in-freemium","Yes","Licensed"]
["Studying Popular Exhibition TripAdvisor Comments Using Content Analysis","","","David Waller","University of Technology Sydney","","Australia","APAC","SAGE Publications Ltd.","United Kingdom ","2020","Content analysis","Video Case          ","00:11:57","9781529720563","https://methods.sagepub.com/video/studying-popular-exhibition-tripadvisor-comments-using-content-analysis","Yes","Original Production"]
["Using Attention Technology for Market Research: Lumen Research","","","Mike Follett, Tommaso Gandolfo, Navid Hajimirza, David Bassett","","Lumen Research","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Innovative methods","In Practice         ","00:23:36","9781529727166","https://methods.sagepub.com/video/using-attention-technology-for-market-research-lumen-research","Yes","Original Production"]
["Using Conversational Methodology for Market Research: Streetbees",null,"","Oliver May, Nina Kanin, Sam Lowe","","Streetbees","United Kingdom","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Conversation analysis","In Practice         ","00:22:11","9781529727470","https://methods.sagepub.com/video/using-conversational-methodology-for-market-research-streetbees","Yes","Original Production"]
["Using Panel Data & Interviews to Study Consumer Behavior in Emerging Markets","","","May Nagy","British University Egypt/London South Bank University","","Egypt","EMEA","SAGE Publications Ltd.","United Kingdom ","2020","Panel data","Video Case          ","00:22:00","9781529722895","https://methods.sagepub.com/video/using-panel-data-and-interviews-to-study-consumer-behavior-in-emerging-mark","Yes","Original Production"]
["When and How Board Members with Marketing Experience Facilitate Firm Growth","","","Kimberly A. Whitler & Ryan Krause","University of Virginia, Texas Christian University","American Marketing Association","United States","USA","American Marketing Association","United States ","2019","Case study research","Lecture             ","00:28:31","9781529713343","https://methods.sagepub.com/video/when-and-how-board-members-with-marketing-experience-facilitate-firm-growth","Yes","Licensed"]
["Why the Future of Online Shopping Is Multi-Device, Not Mobile","","","Evert de Haan","Goethe University Frankfurt","American Marketing Association","Germany","EMEA","American Marketing Association","United States ","2018","Logistic regression","Lecture             ","00:26:11","9781529716115","https://methods.sagepub.com/video/why-the-future-of-online-shopping-is-multi-device-not-mobile","Yes","Licensed"]